Industry
Threat Intelligence
Services
Visual Design
Web Presence
Design Systems
Type
Project
Status
ongoing
(0 0 0 1 2 )
• Overview
Flashpoint provides advanced threat intelligence that security teams at global organizations rely on to stay one step ahead. With the momentum of fast growth and product evolution, they needed a brand and web presence that could keep up and grow up with the business.
• Problem
Flashpoint had outgrown the look and feel of their existing brand. The current brand system didn’t reflect the maturity of their platform or their position in the market, but they wanted to avoid the timeline and complexity of a full rebrand. What they needed was a strategic refresh: one that elevated their visual identity, brought more clarity and confidence to the brand, and aligned with the sophistication of their product. They wanted a refined approach to color, typography, and graphic language, along with updates to their website that improved both the front-end experience and back-end flexibility.
• Solution
We partnered with Flashpoint to explore multiple creative directions, ultimately shaping a new visual expression that brought clarity, confidence, and a more unique feel to the brand. From there, we applied the refreshed identity across key brand elements and redesigned the website. We worked within their existing implementation to enhance structure, polish the experience, and support their team through launch. The result was an updated brand presence that looked and felt more aligned with the company’s momentum, without disrupting what was already working.
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• Results
The evolved brand system became a central piece in how Flashpoint began telling its next chapter. It helped them stake out a stronger position in the market and was rolled out across channels, campaigns, and everywhere the brand shows up. It marked a confident step forward, bringing consistency, sharpness, and new energy to every touchpoint.
Feedback
Joe Sawyer
CMO, Flashpoint
“Blinkpath was an incredible creative and technical partner who helped us us elevate our brand story and online engagement.”
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