Center
Industry
Fintech
Services
Visual Design
UX Research
Type
Sprint
Status
launched
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• Overview
Center is a modern platform for travel and expense management, built to give companies real-time visibility and control over spending. As they prepared to roll out a fully reimagined platform, Center needed a bold, memorable way to bring the new experience to life, both internally and externally.
• Problem
With a major product evolution on the horizon, Center wanted to build excitement across teams, investors, and key partners. But the timeline was tight. 3.5 week to be exact, and the only assets we had to go off were Figma screens of the new platform. They needed more than a product demo. They needed a story that could set the stage for their next chapter and communicate the significance of what was coming.
• Solution
We led concept development and production of a high-impact launch video that introduced the new platform and created energy from day one. Working fast and collaboratively, we crafted a fresh visual style to signal where the brand was headed, then brought it to life through custom motion design, animated UI, and sharp narrative framing. The result was a sleek, cinematic teaser that captured attention and built anticipation without revealing too much too soon.
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• Results
The video became a key moment in Center’s internal launch and investor conversations. It helped galvanize teams and frame the platform’s next-generation potential at a pivotal moment. The video became a key asset in communicating Center’s next chapter. It launched just a few months before the company was acquired by American Express.
Feedback
Naveen Singh
CEO, Center
“The design and motion team at Blinkpath took our brief and turned around an incredible video that went way beyond our expectations.”
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